This is part I of a 3 part series I’m writing to help you start blogging.
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Here, in one sentence, is why you should start a blog:
You have ideas (everyone does) and you can publish them for FREE for the entire world to read and share.
Take a minute to let that sink in. Understand the tremendous power you possess with a computer and an Internet connection.
Now take full advantage of it.
A FEW MORE REASONS TO START BLOGGING
If you need more motivation (and I can relate to that), here are a few more reasons to start blogging:
You’ll become a better writer. The more you write, the better you’ll become. Writing is the most important skill in the social world and blogging is a great way to master it.
You’ll learn to formulate and articulate well-thought out ideas. Don’t underestimate the importance of this. Why? Because there are 180 million+ blogs on the Internet. Someone else is writing about the same thing you are. Publishing epic, well-thought out ideas is the key to standing out in a sea of sameness online.
You’ll build a community around those ideas. Chris Guillebeau calls this your small army and it’s the key to spreading your message online. Give people a reason to follow you and they will.
You’ll establish credibility with your audience (over time). In a post-advertising world where people are increasingly skeptical of being sold to, earning trust by sharing consistently helpful content is the only way to succeed with a blog (or any other online endeavor).
You’ll create a body of work you can be proud to share with the world. This in itself — the idea that “I made this and it improved the lives of people in some way” — is reason alone to start blogging. As Seth Godin says, “Effort is its own reward if you allow it to be.”
WHY I BLOG
Blogging is hard work. And I’m new at it (the Uncommon.ly blog is just two months old), which means I’m at the beginning of the learning curve. It takes me hours to write, edit and publish one post per week. But it’s worth it. Why? Because it is, quite simply, still one of the most powerful ways to connect with people online in a personal, meaningful way.
Chris Brogan and Julien Smith put it this way in their book Trust Agents:
“Attention is and will continue to be our scarcest resource. As such, in business, we feel that trust and the humanizing of business is where the action is.”
And that’s what Uncommon.ly is all about — the need for more humanity — more personal, meaningful connections — in the digital world. That’s why I blog. Every post — whether it’s about reaching more people on Tumblr or mastering the most important skill in social media — is written to help you develop an online presence that will make you more human and earn you more trust with your audience, both key to succeeding in work and life.
That’s Part I. Stay Tuned for Part II — I’ll go into depth on how to start blogging right away with a well-designed site (yes, it’s possible!)